We map out what a person understands about the real world through experience and replicating those models in the design of something in the virtual space
The idea that the oddball out is the one that gets remembered. When designing, sometimes you want your audience’s eye to be drawn to one spot, even if there are other design elements around it.
Gestalt psychology explores how elements are perceived in relation to each other visually. It is split into multiple focus points: Proximity, Similarity, Closure, Continuity, and Figure & Ground. The gestalt principles focus specifically on how design elements are grouped together.
Have you ever come across a website, picture, or anything visual that you just instinctively loved but couldn’t necessarily explain why? You probably had a visceral reaction - the kind of reaction that just comes from the gut. Designing for visceral reactions is essentially designing to create a positive aesthetic impression.
We often associate different colors with feelings or thoughts, so designers have done a lot of research to find out which colors humans associate with different moods.
Like colors, humans associate different shapes with certain emotions and characteristics. Although less of a principle itself, the psychology of shapes boils down to studies that have shown which characteristics people match with certain shapes.
Gestalt psychology explores how elements are perceived in relation to each other visually. It is split into multiple focus points: Proximity, Similarity, Closure, Continuity, and Figure & Ground. The gestalt principles focus specifically on how design elements are grouped together.
Have you ever come across a website, picture, or anything visual that you just instinctively loved but couldn’t necessarily explain why? You probably had a visceral reaction - the kind of reaction that just comes from the gut. Designing for visceral reactions is essentially designing to create a positive aesthetic impression.
Our definition of branding, even if seemingly more ambiguous than the other, gives much more sense to the concept when diving deeper into its meaning. Here is a rough breakdown:
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