Graphic & Web Design

Graphic Design

When it comes to graphic design, we go beyond just the art - we look at the psychology of the information being delivered through the art. We use 8 psychological principals to ensure that the attention is fully focused on the message.
001
Mental Models

We map out what a person understands about the real world through experience and replicating those models in the design of something in the virtual space

002
The Von Restorff Effect

The idea that the oddball out is the one that gets remembered. When designing, sometimes you want your audience’s eye to be drawn to one spot, even if there are other design elements around it.

003
Gestalt Principles

Gestalt psychology explores how elements are perceived in relation to each other visually. It is split into multiple focus points: Proximity, Similarity, Closure, Continuity, and Figure & Ground. The gestalt principles focus specifically on how design elements are grouped together.

004
Visceral Reactions

Have you ever come across a website, picture, or anything visual that you just instinctively loved but couldn’t necessarily explain why? You probably had a visceral reaction - the kind of reaction that just comes from the gut. Designing for visceral reactions is essentially designing to create a positive aesthetic impression.

005
The Psychology of Color

We often associate different colors with feelings or thoughts, so designers have done a lot of research to find out which colors humans associate with different moods.

006
The Psychology of Shapes

Like colors, humans associate different shapes with certain emotions and characteristics. Although less of a principle itself, the psychology of shapes boils down to studies that have shown which characteristics people match with certain shapes.

007
Gestalt Principles

Gestalt psychology explores how elements are perceived in relation to each other visually. It is split into multiple focus points: Proximity, Similarity, Closure, Continuity, and Figure & Ground. The gestalt principles focus specifically on how design elements are grouped together.

008
Visceral Reactions

Have you ever come across a website, picture, or anything visual that you just instinctively loved but couldn’t necessarily explain why? You probably had a visceral reaction - the kind of reaction that just comes from the gut. Designing for visceral reactions is essentially designing to create a positive aesthetic impression.

Identify your brand through attractive design

We know the importance of a good layout, so we are here to take your product to your right customer.

Web Design

When designing a website there are many key factors that will contribute to how it is perceived. A well-designed website can help build trust and guide visitors to take action. Creating a great user experience involves making sure your website design is optimized for usability (form and aesthetics) and how easy is it to use (functionality).
WEBSITE PURPOSE

Having a simple clear intention on all pages will help the user interact with what you have to offer.

SIMPLICITY

Simplicity is the best way to go when considering the user experience and the usability of your website.

NAVIGATION

Navigation is the wayfinding system used on websites where visitors interact and find what they are looking for

F-SHAPED PATTERN READING

The F shaped layout mimics our natural pattern of reading in the West (left to right and top to bottom).

VISUAL HIERARCHY

One of the most important functions of visual hierarchy is to establish a focal point; this shows visitors where the most important information is.

CONTENT

Using compelling language and great content can attract and influence visitors by converting them into customers.

GRID BASED LAYOUT

Grids help to structure your design and keep your content organized. The grid helps to align elements on the page and keep it clean.

LOAD TIME

Nearly half of web visitors expect a site to load in 2 seconds or less and they will potentially leave a site that isn’t loaded within 3 seconds.

MOBILE FRIENDLY

It is important to consider building your website with a responsive layout where your website can adjust to different screens.

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We are always available to existing and potential clients

☎ 862-213-7928
✉ hello@levitate.marketing